What is marketing research?


Marketing research provides the management teams of various companies with current product or service trends as seen by the consumer. Many well-known companies, like Comcast, Heinz, and Astra-Zeneca, come to Focus Pointe Global to conduct this research.

Focus Pointe Global engages consumers in these research projects that then help companies identify and solve marketing problems. This research is conducted in a variety of ways, ranging from in-person methods (like focus groups and interviews) to online methods (like surveys and communities).

Your contributions to these discussions are highly valuable to marketing research professionals, and so it’s customary to compensate participants for their time and input. Compensation varies based on the method and length of the research, and also on the company conducting the research.

Marketing research never involves sales or promotions, and all of the personal information you provide is kept strictly confidential.

Want to learn more about marketing research? Check out the Marketing Research Association's website, Your Opinion Counts:


Your Opinion Counts



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